Textual analysis of the music magazine ATM

The masthead is in the top left corner and it says ATM which is abbreviated for atmosphere which is clearly stated down the left hand side of the masthead. It is a very plain front cover but I think it works effectively we have a big picture on the front of Marcus Intalex a new up and coming DJ with his name written as a banner across the middle of the page. They chose to use nice contrasting colours for the banner by putting black and a bright fluorescent like yellow together.

Going down the right hand side of the cover we are given names of other DJ’s some well known others not so big but we know just by reading these names there is going to be something about each and every one of them. It says just under the masthead free mix cd with every issue I think this is a fantastic sale point as it’s a relatively expensive magazine so by getting a free cd every time definitely makes it worth the money. It’s released every month at a price of £3.75 and it’s all made over here in the UK.

They chose a very obscure photograph for the front cover having a massive picture of Marcus Intalex wearing golfing attire on a green with a ball and putter. I think this may have been used as ironic photography as when you say drum and bass you stereotypically think underground rave culture and a life of drugs, but that’s not what this music is about. I think making a DJ/producer look like this and you start to take in different impressions of this genre of music. Just below where it says free mix cd with every issue it mentions the drum and bass and underground music culture pages.

I think this magazine looks very appealing and I personally would buy it I think it looks fantastic, some very clever photography work and well designed I think if you are into the drum and bass music genre this should be the magazine you go for. With a very basic layout easy to read and names of different DJ’s so you know what to expect before you read it. ATM Worldwide is the number 1 and longest running Drum & Bass, Hip Hop, Breakbeat and Hardcore magazine. It is published by Planet Media Publishing.